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Zeke and Tracy (center and right) received the Best Overall Product and Best Market Research awards at PGA Merchandise Show 2012, Florida.
Dr Zeke Chan, PhD MBA ME BMus BE
Director
Dr Zeke Chan, listed in Marquis Who's Who in the World, is an expert in applied Data Mining, Statistical Analysis, and Artificial Intelligence. His research area includes prediction modeling, optimization and data-mining, and applications in Industries, Bioinformatics, and Medical Informatics.
Zeke has been the principal investigator of many analytical projects commissioned by top-200 New Zealand companies, such as NZ Post, Fonterra Co-op, Vialactia Biosciences.
Zeke has produced more than 30 scientific publications and is the reviewer for many international journals and conferences, such as IEEE Trans.Neural Networks, IEEE Trans.Fuzzy Systems, IEEE Trans.Systems, Man and Cybernetics, IEEE Trans.Computational Biology, Neurocomputing, Neuroprocessing Letters, MIT Evolutionary Computation, Computational Statistics, Applied Softcomputing, ICONIP, and NCEI.
Tracy Chan, MIB BA BCOM
Marketing Director
Tracy has a wide range of international working experience in financial banking, Hi-tech, educational and professional development sector. Her expertise includes sales and marketing, advertising, media purchasing, public relations, planning, strategic implementation of products in the market.
Tracy was the Marketing Executive in Kaplan Educational Centre, an American company based in Hong Kong that provides test preparation for students intending to continue their education overseas. She sells and promotes existing courses and analyzes customer information. She was in charge of marketing and managing the new Schweser Chartered Financial Analyst (CFA), Professional products and courses. As a result of the successful marketing campaign which involves various market analysis strategies, advertising and networking, Kaplan captured a substantial market share for the CFA products and Professional Development in Hong Kong.
In New Zealand Tracy worked in The National Bank and Hyatt Regency Hotel. She has also worked in Taiwan at Mitac International, an OEM company that exports desktop computers and laptops to the United States.
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